Our Business Plan (2/5)
This will be our first direct export for our family in Guatemala and Honduras after generations as coffee farmers. Receiving coffee in Chicago, Illinois is our brother Elmer, who is a first generation immigrant of the Fajardo Pacheco family. Aside from transport through the borders that divides us, our coffee never leaves our families’ hands until we serve it to you. We are a true “farm to cup” or as we say “cultivo to cup” supply chain.
Collectively as a familia we grow, nurture, pick, process, package, ship, receive, roast, brew our coffee for you to enjoy. In order to support family & farm operations for our next cosecha, our energy this first year will be focused on developing great roasts, building our business operations, and serving as many of ya’ll as possible.
We are eager to set up collaborations (both near & far) in 2021 to embrace our mission beyond our family with others who are farm workers & those who share these same values of supporting frontline farmworkers.
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Business Description
The United States is the top importer of the world with total coffee imports at 18.5% or $5.7 billion worth. According to the Specialty Coffee Association of America (SCAA), farmworker engagement and empowerment represents the next horizon in the social impact of specialty coffee. As the farmers who harvest, roast, and brew your coffee, our mission at Anticonquista Café is to close the gap between coffee farmers and U.S. consumers, advancing farmers to the forefront of the industry.
By forming a vertically integrated ‘cultivo to cup’ or ‘cultivation to cup’ business model, we are tearing down the wall of exploitation within the current supply chains of the coffee industry. Focused on sustainability and farmer social mobility, Anticonquista Café is a woman and Latinx immigrant family owned coffee company in Chicago. Our family coffee farms, or ‘fincas’, are in southeastern Guatemala and southwestern Honduras.
The business will be mobile on a custom built coffee-bike offering single-origin shade-grown 12 oz roasted bags of coffee and 16 oz to-go cold coffee brews from our family farm. We also offer monthly subscription services of 12 oz coffee bags featuring a variety of our roasting styles that can be purchased on our website to be shipped, delivered, or picked up from the coffee-bike. Our customers can find us at farmers markets, street festivals, and street-vending in the city of Chicago through our online presence on Facebook, Instagram, and by digital and print advertising. Additionally, we will communicate with customers using a monthly e-newsletter. Anticonquista Café believes high specialty quality coffee should be accessible to all, which is why we operate on our coffee-bike, producing zero emissions, to serve you in your neighborhood. You can find us cruising down your street and making stops at many of your local farmers markets and street festivals coming summer 2020!
Image description: Co-owner Elmer stands behind our mobile coffee bike in Palmer Square park smiling.